An Introduction To Visual Culture-Sturken
#notesFromPaper Year : Tags : Authors: Sturken Cartwright
First bits of Chapter 7
- Lash and Lury rague that culture now operates through things like commodities
- consumer citizenship# - brands operate like culture, and people buying brands form an identity and belief system.
- corporations sponsor events where their factories are located.
- some brands are expensive, but even cheap stuff is branded
- rejecting branding is a cultural statement in and of itself.
- such as artisanal brands which reject corporate branding
- one of the first examples of consumer citizenship was soap
- brands prey on impoverished people
- psuedoindividuality - the illusion of individuality that is marketed homogeneously
- the frankfurt school and 1960s pop art simultaneously embraced and criticized commercialism
Chapter 8
- postmodernism eschews modernist thought like positivism, the unified self, the idea that beliefs can be justified on reason alone
- skepticism of science arose when “pure” science made horrific things happen, like the atomic bomb
- metanarratives claim to explain everything. Postmodernism hates them
- The Precession of Simulacra
- we are parts of the systems we critique.
- the idea of a human, of mankind prioritizes normatism
- postmodernism: There’s nothing new under the sun
- nonplaces: spaces between, of transit, that have function but little value. Modernism is functional, meaningful. Postmodernism is ironic, kitschy, and playful. The Highline in NYC
