blood is compulsory
- everyone knows COD is going to sell
- Kevin Spacey is for reviewers to latch onto
- everyone knows what COD is, why bother writing reviews? You aren’t comparing it to other forms of media
- each game is played for hundreds of hours, and is simultaneously ephemeral
- gamers don’t want games to be taken seriously
- a story brings legitimacy
- no value system but power
- power
- values do not matter
