MAYA

This note last modified January 5, 2025

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MAYA: Most advanced, yet acceptable

https://www.youtubem/watch?v=6pY7EjqD3QA

If you sell something entirely unfamiliar, it’s too hard to understand.

If you sell something entirely familiar, why buy it over what you already have?

Any product has to have enough newness to make it an upgrade, but enough familiarity to make it understandable.