embedded design
To avoid backfire effects, design systems with:
Intermixing:
Balance on message and off message content
Obfuscating:
Use framing devices to divert focus away from the game’s message
Distancing:
Use fiction to increase the gap between player identity and persuasive content.
https://cyberpsychology.eu/article/view/4343
https://library.oapen.org/bitstream/handle/20.500.12657/47211/9789048543939.pdf?sequence=1#page=74
One concern I have about embedded design is that in shorter games it’s difficult since you have to be more overt about your message. No time for subtlety.
Also this kinda reminds me of my thoughts on target the lenses
