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Humans evolved to live in tight knit communities where most everyone knew each other and worked together. Hyper industrialization has compartmentalized the ways in which we live and over-applied metrics to assigning value to us. This is an explanation for the rise of loneliness, alienation from work#, social media, internet communities, and parasocial relationships. While this is, of course, a massive oversimplification, I hope that it’s an interesting thought with an element of truth.
single player games can fulfill relatedness by encouraging parasocial relationships, especially if those game characters have similar values to the players.
If you feel like you have a parasocial relationship with an NPC, you’re more likely to listen to them. I guess it’s a specific instance of relating the message to the player increases its power
