moral salience
how triggering something is to your moralities (see moral foundations theory)
Peter Unger talks about moral factors that lead to salience in “living high and letting die”
- Physical Distance
- Social Distance
- Informative Directness
- How much you can verify information about a moral issue
- Unique Saviors
- Are you the only one who can do something about this?
- Focused Aid
- Is the aid specifically targeting something tangible, or just “helping people”
